Viral Campaign: Dumb ways to die

Viral Campaign: Dumb ways to die

In ad world, everybody wants a viral video. Although in the beginning, you have to invest money to propel the campaign, but the amount of free media you will be  enjoying is staggering. The impact of viral video is like the chain reaction in nuclear reactor. Free radical would generate the free radical exponentially. Despite all the effort from the ad agencies, a very few of the campaigns go viral. Even very successful agencies can not ensure the same success story over and over again. I tried to envisage the